Diversity, equity, and inclusion sound good. But DEI programs divide people more than they empower.
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PresidentDonaldTrumpendedfederaldiversity,equity,andinclusion(DEI)programs.
Evenbefore,companieswerehavingsecondthoughts.
Victoria’sSecretchanged“diversity,equity,andinclusion”to“inclusionandbelonging.”
Now,evenwokeDisney,despitesquandering270millionshareholderdollarsonamoronicnewversionofSnowWhite,joinedthemobofcompaniesdroppingDEIprograms.
Why?Diversity,equity,andinclusionsoundgood.
TheproblemisthatDEIprogramswerecapturedbyactivistswhoobsessaboutvictimhood.Theydividepeoplemorethantheyempower.
“Diversity,equity,andinclusion,”saysactivistRobbyStarbuckinmynewestvideo,“don’tmeanwhattheypretendtomean.”
BeforeTrumpendedfederalDEIprogramsbyexecutiveorder,Starbuckendedthematsomecompaniesmerelybyusingthepowerofspeech.Hisstrategy:Warncompaniesthathe’lltellhissocialmediafollowerswhatstupidthingstheydo.
Remarkably,thatworked!
Afterhecritici