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DEI Is Dying in the Private Sector

Diversity, equity, and inclusion sound good. But DEI programs divide people more than they empower.

PresidentDonaldTrumpendedfederaldiversity,equity,andinclusion(DEI)programs. Evenbefore,companieswerehavingsecondthoughts. Victoria’sSecretchanged“diversity,equity,andinclusion”to“inclusionandbelonging.” Now,evenwokeDisney,despitesquandering270millionshareholderdollarsonamoronicnewversionofSnowWhite,joinedthemobofcompaniesdroppingDEIprograms. Why?Diversity,equity,andinclusionsoundgood. TheproblemisthatDEIprogramswerecapturedbyactivistswhoobsessaboutvictimhood.Theydividepeoplemorethantheyempower. “Diversity,equity,andinclusion,”saysactivistRobbyStarbuckinmynewestvideo,“don’tmeanwhattheypretendtomean.” BeforeTrumpendedfederalDEIprogramsbyexecutiveorder,Starbuckendedthematsomecompaniesmerelybyusingthepowerofspeech.Hisstrategy:Warncompaniesthathe’lltellhissocialmediafollowerswhatstupidthingstheydo. Remarkably,thatworked! Afterhecritici