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Pray for Us Zynners

New York’s proposed ban on nicotine pouches ignores science, consumer choice, and the lessons of prohibition.

NewYorkpoliticiansareagaintargetingthefinancesector—thistimewithaproposedbanonflavorednicotinepouches. Theproposal,sponsoredbystateSen.BradHoylman-Sigal(D–Manhattan),followsaone-twopunchfromDemocraticGov.KathyHochultobarprivateequityfromrealestateinvestmentsandtooutlaw“buynow,paylater”optionsoninternetpurchases. Nicotinepouches(includingZYN,Sesh,andExcel)deliverabuzzthatkeepsmindssharpandmarginsstrong.Thoseintheknowattesttotheunparallelededgethatnicotinepouchesprovide.Theyhelpyoulockinwhenyouneeditmost:generatingslidedecksforclientmeetings,runningmodelsforyourmanagingdirector,orpretendingtounderstandwhatyourquantjustpulledfromtheterminal. Jokesaside,thisproposalwouldbebadpublichealthpolicy. Nicotinepouches—almond-sizedpacketsusersplacebetweenthelipandthegums—areanalternativetocigarettesandotherharmfultobaccoproducts.Theycontainaderivedversionofthenicotinecompou