New York’s proposed ban on nicotine pouches ignores science, consumer choice, and the lessons of prohibition.
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NewYorkpoliticiansareagaintargetingthefinancesector—thistimewithaproposedbanonflavorednicotinepouches.
Theproposal,sponsoredbystateSen.BradHoylman-Sigal(D–Manhattan),followsaone-twopunchfromDemocraticGov.KathyHochultobarprivateequityfromrealestateinvestmentsandtooutlaw“buynow,paylater”optionsoninternetpurchases.
Nicotinepouches(includingZYN,Sesh,andExcel)deliverabuzzthatkeepsmindssharpandmarginsstrong.Thoseintheknowattesttotheunparallelededgethatnicotinepouchesprovide.Theyhelpyoulockinwhenyouneeditmost:generatingslidedecksforclientmeetings,runningmodelsforyourmanagingdirector,orpretendingtounderstandwhatyourquantjustpulledfromtheterminal.
Jokesaside,thisproposalwouldbebadpublichealthpolicy.
Nicotinepouches—almond-sizedpacketsusersplacebetweenthelipandthegums—areanalternativetocigarettesandotherharmfultobaccoproducts.Theycontainaderivedversionofthenicotinecompou