Such a regulation would override consumer choice for scientifically shaky reasons.
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Inarecentclosed-doormeetingwiththeCEOsofseveralmajorfoodcompanies—includingPepsiCo,GeneralMills,Smucker’s,KraftHeinz,andKellogg’s—HealthandHumanServicesSecretaryRobertF.KennedyJr.imploredtheindustrytoeliminateartificialfooddyesfromtheirproducts.Thesecretary“expressedthestrongdesireandurgentpriorityoftheadministrationtoremove”artificialcoloringfromthefoodsupply,saidMelissaHockstad,presidentandCEOoftheConsumerBrandsAssociation,inareadoutreportedbyFoodFix.
In2023,CaliforniabecamethefirststateinthecountrytobanRed3infoods,alongwiththreeotheradditives.Ayearlater,theGoldenStatebarredanothersixfooddyesfrombeingservedinthestate’spublicschoollunches.
Kennedyandothersupportersofthesebanscitestudiesthatsuggestsyntheticdyescanpotentiallybecancerous.Otherreportshavelinkedtheseadditivestohyperactivityinsomechildren.
Butcriticsarguethesestudiesdon’treflectreal-worldconsumptionle
